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Oldtimers' Hockey Stars on eBay
CALGARY, AB, October 23, 2002 - XENTEL DM Incorporated (CDNX:XDM), today announced the results of its Oldtimers’ Hockey Challenge fantasy sports auction “Lace Up With the Legends”, profiled on the Hockey Hall of Fame website and featured on eBay.
Hockey players across the continent enthusiastically participated in this fantasy sports opportunity in the hope of fulfilling their dream of playing with the stars! The winning bidder paid a record $6,200.00 USD (approximately $10,000.00 CAD) to play in the period of their choice in the 2002/2003 season marquis game at the Air Canada Centre in Toronto.
Over the Oldtimers’ Hockey Challenge’s 14-year history, Xentel has helped make dreams come true for hockey fans across Canada and the USA. Now it is offering the experience of a lifetime to hockey aficionados everywhere. The dream of lacing up with Hockey Legends and Hall of Fame stars such as Gilbert Perreault, Darryl Sittler, Brad Park, Peter Stasny, and more; to be coached by icon Bobby Hull; to play with these former NHL greats in front of tens of thousands of fans is just a fantasy for most. Now it will be a reality for the successful bidder.
“It’s a tribute to Xentel and the Honoured Members that they are able to deliver such an incredible fantasy sports experience. This truly has captured the imagination of hockey enthusiasts worldwide. We look forward to continuing our relationship with Xentel, offering more such once-in-a-lifetime opportunities throughout North America,” said Peter Jagla, spokesperson for The Hockey Hall of Fame.
“The Hockey Hall of Fame has once again scored in putting this fantasy sports experience together with Xentel. ‘Lace Up With The Legends’ auctions are incredibly popular with the eBay community. We hope they continue to offer eBay’s members exciting and memorable experiences. We are pleased to be part of a great hockey tradition that has enabled the Oldtimers’ Hockey Challenge to generate millions of dollars for charities in Canada and the US over its 14 year history,” said Casey Rovinelli, category manager for eBay Canada.
Geoff Pickering, Xentel President stated “ We are very pleased to have the Hockey Hall of Fame and eBay endorse our Oldtimers’ Hockey Challenge event on March 14, 2003 at the Air Canada Centre in Toronto. This is an important opportunity to increase awareness of the Oldtimers’ Hockey Challenge and to enhance the profile of its charity partners and corporate sponsors within the community.”
For more details on the “Lace Up With The Legends” program and to bid on current auctions visit www.hhof.com www.ebaysports.ca and www.oldtimershockey.com. Fantasy participation experiences may be offered in other cities on the 45 game tour if demand warrants. Check these websites frequently for details.
XENTEL DM Incorporated is one of North America’s leading relationship-marketing firms and a top producer of cause-related entertainment events. The Company’s success is attributable to proprietary sales tools including technologically advanced teleservices and sophisticated customer databases. XENTEL DM Incorporated has over 300 clients and 1,800 employees in 22 offices across North America, has been profitable 23 years of its 24 year history, and is traded on the TSX Venture Exchange under the symbol XDM.
The Canadian Venture Exchange has neither approved nor disapproved of the contents of this announcement.
For more information, please contact:
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Caren Holtby
Investor Relations
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Tel: (866) 204-9861
Fax: (416) 633-4643
carenh@xentel.com
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