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Press Release - September 17, 2001


 

XENTEL ANNOUNCES SPRING 2002 U.S. TOUR

Features Rock 'n Roll Greats!

CALGARY, ALBERTA, September 17, 2001 - XENTEL DM Incorporated (CDNX:XDM) announced today that the "Bellamy Brothers", "Classsic Rock All-Stars" consisting of former members of Iron Butterfly, Sugar Loaf and Rare Earth, and "The Roy Orbison Story" will join Xentel Inc.’s Spring 2002 tours to 65 cities throughout the United States. Also back by popular demand are the "Cast of BeatleMania" and "The American Family Theatre".

Sponsored by Public Safety & Community Service Organizations throughout the United States, these exciting shows feature songs and performers who have become a legendary part of American culture. Consummate Rock ‘n Roll veterans bring you back to simpler times with their classic vocals, soaring harmonies and tight instrumentals.

The cumulative value of these events will be in excess of $20 million when produced during 2002.

"Our focus is providing music lovers an opportunity to enjoy legendary musicians, bands and songs live and in person at affordable prices", said Mr. Joe Gehl, President of Xentel Inc. "No one else brings these great performers to so many American audiences."

"Adjusting our entertainment mix to include high quality, high margin opportunities, has contributed considerably to the recent turn around in our U.S. Division," said Michael Platz, Chairman. "Our U.S. production team has certainly done their part to build a strong, fiscally responsible unit."

About Xentel DM Incorporated

Xentel DM Incorporated is North America’s leading producer of family-oriented entertainment and sports events for community service and charitable organizations enhancing their profiles and status in the communities they serve. Xentel produces more than 500 events a year to over 300 sponsoring organizations in communities across North America. Through Xentel’s dedicated direct marketing approach over 80% of tickets are sold and paid for months before each event. The sophisticated databases of 47 million households, technically advanced call centres, effective tele-canvass agents and in-house event planning and production professionals make Xentel a dynamic, fast growing organization with significant and profitable market share.

The Canadian Venture Exchange has neither approved nor disapproved of the contents of this announcement.

For further information, please contact:


Caren Holtby
Investor Relations

carenh@xentel.com



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