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XENTEL'S FAMILY ENTERTAINMENT FARE ATTRACTING RECORD CROWDS.
-ROYAL CANADIAN AND SHRINE CIRCUS TOURS CELEBRATE KICK-OFF OF 20TH SEASON UNDER XENTEL MANAGEMENT -
CALGARY, AB, June 10, 2002 - XENTEL DM Incorporated (TSX Venture:XDM), one of North America’s leading producers of cause related family entertainment today announced that it was experiencing record breaking crowds at many of its recent events.
Its 20th anniversary circus tour, showcasing the proud 20th generation of the Zerbini and Bauer circus families kicked off May 24, 2002 in Winnipeg, Canada, with a free show for over 3,000 enthusiastic pre-schoolers and junior elementary children. Meanwhile a turn away crowd of nearly 5,000 attended the May 23rd season premiere of Legends-Alive!, a live musical retrospective similar in form to the hit television show “Your Big Break”. The Company’s celebrity sports offerings have also enjoyed remarkable popularity (an April 13th celebrity basketball game between the Minnesota Vikings and the Green Bay Packers rocked the Target Center with over 14,000 fans. On Easter Sunday, March 31st, the 14th annual Oldtimers' Hockey Challenge (showcasing NHL legends) attracted 13,000 to Toronto’s Air Canada Centre.
On-Line merchandise sales of Barrage (the popular, internationally acclaimed fiddle group) recently topped a quarter million dollars and pre-sales for its Calgary mega fest – The Cuff & Billy Rock ‘n County Saloon have already topped 40,000 ticket sales and attendance is expected to double the Company’s original forecast of 55,000!
“Why?” Company President, Geoff Pickering speculated “Xentel has an enviable record of producing affordable, quality family entertainment, and our sophisticated relationship marketing programs and high profile community service client sponsors ensure continuity and customer satisfaction! Our offerings are light hearted, fun, wholesome and spirited. I think audiences of all ages are thrilled by the innocence and for some, the nostalgia of it all!”
In 2002, Xentel will sell over 3 Million tickets to nearly 800 individual performances in Canada and the United States representing over 60% of the Company’s revenue. Growth of its US division, Xentel Inc. will continue to out-pace the Canadian division as the Company continues to incorporate its successful business model into the United States where revenues now account for 60% of the Company’s total income.
XENTEL DM Incorporated is one of North America’s leading relationship-marketing concerns and producers of cause related entertainment events. The Company’s success is attributable to proprietary sales tools including technologically advanced teleservices and sophisticated customer databases. XENTEL DM Incorporated has over 300 clients and 1,800 employees in 22 offices across North America and has been profitable 23 years of its 24 year history.
Certain statements in this press release may constitute “forward looking statements” and involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any performance or achievement expressed or implied by such “forward looking statements”.
The TSX Venture Exchange has neither approved nor disapproved the contents of this announcement.
For more information, please contact:
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Caren Holtby
Investor Relations
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Tel: (866) 204-9861
Fax: (416) 633-4643
carenh@xentel.com
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