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Xentel Announces Sponsorship Alliance with Hockey Hall of Fame: Former NHL Star Mark Napier Joins Xentel Team
CALGARY, AB, May 21, 2002 - XENTEL DM Incorporated (TSX:XDM), a North American specialty entertainment and relationship marketing company today announced it had forged a wide ranging agreement with the Hockey Hall of Fame. Under the agreement which Xentel’s highly successful Oldtimers’ Hockey Challenge™ and Battle of the Badges™ tours will benefit from an even closer alignment with Hockey Hall of Fame inductees.
The five year agreement, which positions Xentel as an official sponsor of the Hockey Hall of Fame, gives Xentel’s Oldtimers’ Hockey Challenge and Battle of the Badges e-Ticketing, on-line auctioning and e-Commerce initiatives instant access to the Hockey Hall of Fame’s million plus annual on-line visitors. Mark Napier, formerly of the Montreal Canadiens, will coordinate player scouting and selection for the 150+ game schedule and work with Xentel’s corporate marketing team to bolster the already $3 Million plus in annual advertising and sponsorship revenues.
J.Peter Jagla, Producer of New Media and e-Business for the Hockey Hall of Fame, stated “Xentel has an incredible track record of showcasing Hockey Legends in it’s highly entertaining tours. With annual attendance of over half a million at these events, they put more fans in seats than some professional hockey franchises. The recent Olympic gold medals captured by Canada’s elite athletes have generated a resurgence of interest in hockey in Canada and we hope this will benefit the Hall of Famers and Alumni who put hockey on the map.”
Geoff Pickering, President of Xentel DM, added, “Xentel is proud of it’s tradition of bringing quality family entertainment to North Americans and this sponsorship proves that the tireless efforts of our organizers, event planners, and creative team have not gone unnoticed. This agreement helps ensure the continuity of a program that has seen millions of dollars of ticket sales revenues go to police and firefighter charities over the 14 year history of these flagship events.”
Michael Platz, Chairman of Xentel DM Inc. and architect of the company’s US expansion drive noted, “Xentel will soon be announcing plans to penetrate the US market with this living tribute to the game of hockey. Our American clients are very enthusiastic about this new addition to Xentel Inc.’s entertainment roster in the United States.”
XENTEL DM Incorporated is one of North America’s leading relationship-marketing concerns and producers of cause related entertainment events. The Company’s success is attributable to proprietary sales tools including technologically advanced teleservices and sophisticated customer databases. XENTEL DM Incorporated has over 300 clients and 1,800 employees in 22 offices across North America, has been profitable 22 years of its 23 year history, and is traded on the TSX Venture Exchange under the symbol XDM.
The TSX Venture Exchange has neither approved nor disapproved the contents of this announcement.
For more information, please contact:
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Caren Holtby
Investor Relations
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Tel: (866) 204-9861
Fax: (416) 633-4643
carenh@xentel.com
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