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XENTEL DM INC. AND CALGARY POLICE ASSOCIATION
LAUNCH MAJOR STAMPEDE EVENT
CALGARY, AB, April 22, 2002 –XENTEL DM Incorporated (CDNX:XDM) and the Calgary Police Association formally announced today the latest in Xentel’s innovative, community-based entertainment events.
The Cuff & Billy Rock ‘N Country Saloon will occupy an entire city block in downtown Calgary, for the duration of the 2002 Calgary Stampede (July 4 – 14). To be situated on land owned by the Calgary Police Association, this mega event will feature non-stop live entertainment with over 15 acts delivering tribute performances of up tempo musical legends like Garth Brooks, Alan Jackson, Creedence Clearwater Revival, Faith Hill, Shania Twain and more, all under a circus big top. Food and beverage partner Radisson Hotels will cater the palates and slake the thirst of the estimated 50,000 attendees, while retired Calgary Police officers will maintain law and order. In the interest of public safety, revelers are encouraged to choose responsible, safe driving alternatives where called for; including Calgary Transit’s convenient, nearby LRT service.
Sgt. Mike Lomore, coordinator for the Calgary Police Association observed in a recent newspaper interview “…ticket sales will target corporations. Anybody can buy a ticket, but we’re trying to pre-sell the entire event so we get a class of people that’s different than any other event.”
Geoff Pickering, President, Xentel DM Inc. commented, “Xentel’s mandate is to create, market and manage innovative cause-related events in partnership with public safety and community organizations. This event is one of the most exciting we have ever collaborated on. The Calgary Stampede is an institution, and it showcases the spirit that exemplifies Calgarians. The Rock ‘N Country Saloon is proud to be part of the Greatest Outdoor Show on Earth, as the real beneficiaries will be two worthy local charities – The Children’s Wish Foundation of Canada and the Missing Children Society of Canada”.
He added, “This effort will help foster a greater sense of community between the public and the men and women in uniform members of the Calgary Police Association, who are charged with the daily responsibility of serving and protecting the community”.
More information can be found at www.cuffandbilly.com.
XENTEL DM Incorporated is one of North America’s leading relationship-marketing concerns and producers of cause related entertainment events. The Company’s success is attributable to proprietary sales tools including technologically advanced teleservices and sophisticated customer databases. XENTEL DM Incorporated has over 300 clients and 1,800 employees in 22 offices across North America, has been profitable 22 years of its 23 year history and is traded on the Canadian Venture Exchange under the symbol XDM.
The Canadian Venture Exchange has neither approved nor disapproved the contents of this announcement.
For more information, please contact:
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Caren Holtby
Investor Relations
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Tel: (866) 204-9861
Fax: (416) 633-4643
carenh@xentel.com
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