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Press Release - March 7, 2002


 

Xentel Opens Ft. Lauderdale, Florida B2B Call Center

CALGARY, AB, March 7, 2002 - XENTEL DM Incorporated (CDNX:XDM), a North American specialty entertainment and relationship marketing company has opened its first dedicated business to business (B2B) call center in the United States.

The B2B sales channel in Canada has been well established for many years and represents 21% of total 2001 sales in Canada. The opening of the Ft. Lauderdale B2B call center is the first Xentel call center to be exclusively dedicated to B2B and represents a significant potential revenue opportunity for Xentel in the United States. B2B sales accounted for 4% of total US sales in 2001. The new center will focus on approaching small businesses for sponsorships relating to Xentel’s advertising of events and the events themselves.

“The opening of the Ft. Lauderdale office, represents another cornerstone in our relentless pursuit toward profitability and the enhancement of shareholder value. We believe B2B will become a significant contributor to the Company’s overall revenues in US.” stated Michael Platz, Chairman of Xentel DM Inc.

Michael Platz was interviewed by Wallstreetreporter, the interview is available for replay now. To access this interview go to www.wallstreetreporter.com
 
XENTEL DM Incorporated is one of North America’s leading relationship marketing concerns and producers of cause related entertainment events. The Company’s success is attributable to proprietary sales tools including technologically advanced teleservices and sophisticated customer databases. XENTEL DM Incorporated has over 300 clients and 1,800 employees in 22 offices across North America, has been profitable 22 years of its 23 year history and is traded on the Canadian Venture Exchange under the symbol XDM.

The Canadian Venture Exchange has neither approved nor disapproved of the contents of this announcement.

For more information, please contact:


Caren Holtby
Investor Relations

Tel: (866) 204-9861
Fax: (416) 633-4643
carenh@xentel.com


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