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Xentel | | . | Press Release - February 10, 2000 |
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Xentel DM and Barrage sign North American Internet and merchandising deal
CALGARY, ALBERTA, February 10, 2000 - XENTEL DM Incorporated (CDNX:XDM) today announced the signing of an exclusive Internet and merchandising agreement with Barrage, the explosive Calgary-based fiddle band. Known for its high-energy fusion of world music with a Celtic theme, Barrage has received rave reviews and audience acclaim across Canada, the United States and Europe. Under this exclusive agreement, Xentel DM will develop and operate the ecommerce-enabled official Barrage web site, www.barrage.org. The site will offer merchandise, host the interactive fan club and facilitate the distribution of Barrage music through downloading functionality. Xentel DM will also develop the Barrage image campaign for North America, beginning with logo and print materials, and a spectacular Barrage show taped for TV distribution across North America. Geoff Pickering, President of Xentel DM commented, "Xentel DM has been dedicated to the development of quality Canadian talent and entertainment tours for over 20 years. Barrage is one of the most exciting acts we've ever seen. Using the latest web and digital distribution technology, we plan to build the market for them, thereby helping Barrage maximize its impact in international music markets" John Crozman, President of Marshall Crozman Music, managers of Barrage added: "We are thrilled by Xentel's commitment to Barrage and impressed by their international resources and proven marketing abilities. They will help propel this exceptionally talented group to international prominence in the entertainment world". Xentel DM Incorporated is one of North America’s leading producers of family-oriented live entertainment, staging 400 events across North America in 1999. XENTEL's success is attributable to the use of proprietary sales tools including its technologically advanced teleservices organization and sophisticated customer databases. These tools are used to effectively pre-sell its events, thereby maximizing sales, increasing revenue and reducing risk by minimizing the number of unsold event tickets. Xentel DM has over 300 clients and 2,500 employees in 27 offices across North America and is traded on the Canadian Venture Exchange under the symbol XDM. The Canadian Venture Exchange has neither approved nor disapproved of the contents of this announcement. For further information, please contact:
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